Community development is an approach to bring ownership among community of any development initiatives so that community themselves can respond to their needs. Community development is a holistic approach of Drishtee to enhance local livelihood opportunities and access to basic services, with in community . The initiative focuses on building self-reliant sustainable, interdependent community organisation and enable community organisations to design and develop community led economic and social solutions for the betterment of their villages.
Aim:
- Building community rather than encouraging individualistic approach of development.
- Building locally relevant business ecosystem rather than establishing enterprises
- Strengthening Self Governance to take charge of development and growth of their village
Project
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Swavlamban
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Project Brief: To enable a minimum of 60,000 families to lift themselves out of poverty in 03 years of time. A family earn at least $ 35 per month with one primary beneficiary and $ 70 per month with two primary beneficiary from one family 10% of families will have double the income which is around $150 – $ 200 . Marginal women and farmers will be the primary target |
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Swavlamban – DLC
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| Project Brief: The project support to create 3 DLC hub created to support livelihood activity in the area 300 women and youth along with other marginalised community members will be mobilised and trained in specific skill set to connect with various livelihood option. |
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Drishtee Rural Apparel Production (DRAP) http://drapindia.in/ |
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Year: 2012-present |
An average income of Rs 2000- 4000 has been increased. |
| Project Brief: Drishtee Rural Apparel Production (DRAP) is a self-sustainable producer company and a global brand name for authentic handmade fabrics and apparels catering to mass market. DRAP is owned by rural women producers and supported by textile professionals. DRAP was initiated in 2012, to link skilled women workforce of Bhagalpur and Munger (Bihar) to mainstream market with the aim to enhance livelihood at local level. women are establishing their identity in the community and seeking new horizons of self-reliance while marking a positive impact on our society. MadhuKrishi, is a platform that connects marginal women farmers from Naujheel Block, UP with urban women consumers through fresh & healthy vegetables delivered directly from the villages to either the home or office of the consumer. The aim is to provide access to stable markets through constant demand, higher value for their produce and the convenience of collecting their vegetables from a designated point in their village to marginal women farmers and fresh & healthy vegetables delivery to customer at their doorstep as per their convenience. This is a win-win business ecosystem which empowers both rural women through livelihood and urban women through access to healthy vegetables for their family. |
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MadhuKrishi
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Year: 2014-16 |
An average increase of Rs 1000- 1500 in earnings of farmers. |
| Project Brief: MadhuKrishi, is a platform that connects marginal women farmers from Naujheel Block, UP with urban women consumers through fresh & healthy vegetables delivered directly from the villages to either the home or office of the consumer. The aim is to provide access to stable markets through constant demand, higher value for their produce and the convenience of collecting their vegetables from a designated point in their village to marginal women farmers and fresh & healthy vegetables delivery to customer at their doorstep as per their convenience. This is a win-win business ecosystem which empowers both rural women through livelihood and urban women through access to healthy vegetables for their family. | ||||
Disha – An Innovative Learning Program
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Habit of exploring thing has been evolved apart from their academics. |
| Project Brief: Disha is an endeavor to transform education by imparting indigenous knowledge & helping children become independent learners with appreciation & incorporation of local knowledge system. This is to enable the young students with a deep connect to local trades and entrepreneurship and empower them for being self-reliant with respect as well as hands-on knowledge of local skills, trades and resources. There are many local opportunities and new innovation ideas that are possible if the new generation is well educated with a good capacity of Language proficiency, Mathematical skills, as well as Hand-skills. The program was implemented with 650 students of Naujheel block in 2 private schools. |
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Skilling Rural Youth
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| Project Brief: Drishtee was involved with Rajasthan Skill and Livelihood Development Corporation to build capacity of 1500 rural youth from Alwar, Dausa and Dhaulpur districts. |
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Momo Rangoli – Women Retail Shops
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An average increase of Rs 750 – 1000 has been noticed |
| Project Brief: Momo Rangoli is a women entrepreneurship initiative to cater to the needs of rural women by retail women product store run by a women entrepreneur in rural area. This initiative is in 3 district of 3 states as Sonipat (Haryana), Lucknow (Uttar Pradesh) and Madhubani (Bihar ). The Women Shop is not only a shop but a space for women – where they find health, beauty and household products and services, with facility of training and opportunities for other women. Rangoli provides a strong livelihood opportunity for the women shopkeeper. The overall aim is to build Rangoli as a model to empower and inspire other women to seek opportunities for their development and an improved standard of living. |
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Unnati
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An average increase in family income is Rs 1000 to Rs 3000 was noticed. |
| Project Brief: Enabling & Supporting Women SHGs to develop sustainable rural livelihoods through micro-enterprises. The core objectives of the project is • To co-create the roadmap for 100 SHG (are in different stages of growth) towards sustainability • To mobilize the existing SHGs and handhold them to grow • Capacity Building and Organizational Strengthening for creating sustainable livelihoods • Engaging SHGs to set up and develop viable micro enterprises. Marketing skill has developed within SHGs, sense of Ownership and accountability within the groups, Risk taking ability, self sufficiency among the groups, Financial literacy in SHG, Motivation within SHGs. |
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Jagriti
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Research came out with the analysis that women in rural areas are still unaware about their own health |
| Project Brief: Research Project on mensutral health villages of two districts To address the issues of 4As: Access, Availability, Affordability and Awareness. |
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UP -Swavlamban
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Study came across that farmers are getting affected by focusing on only one crop as their prime crop through its has good market as well. Farmer those have planning of full crop cycle is getting long term benefit |
| Project Brief: Research, design and development of a project for sustainable development of rural communities in the regions of Uttar Pradesh. The research fouces on socio- economic analysis of marginal and small former. |
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Assam Swavlamban
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| Project Brief: Enhancing farmers income through service based model. Integrated farm plan for small and marginal farmers. Holistic & Sustainable Development of the community through – Capacity building of farmers – Farm based productivity enhancement – Awareness and support for non-farm based income sources, Micro-enterprise ecosystem strengthening , Community building and strengthening. The concept of Farmer Field Schools (FFS) brought them under one umbrella of shared vision where the progressive farmers were asked to be a part of with a piece of land (~ 1 acre) for demonstration and thereby helping those farmers who were struggling or who were not so efficient enough and lacking resources. |
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Munger Swavlamban
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| Project Brief: The project aims to develop a sustainable livelihood model for the women who were earlier associated with ITC’s agarbatti making unit. The project presently has a capacity to train as well as deploy 50 women across various levels of skills tailoring. The proposed project conceptualizes the training and eventual mainstreaming of 50 in tailoring. Eventually, it is envisaged that this would be integrated with diverse skill trades (Namely fabric tailoring, knit tailoring and machine embroidery) in the second phase of the project. These broaden the horizon of tailoring and add more value to the entire value chain of production of various kinds of clothes. |
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Samarth Swavlamban
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| Project Brief: The project focused on understanding and developing the integration of Animal Husbandry as supportive livelihood with support linkage of Channelizing Input and Output resources and Capacity support for better productivity. | ||||
Sanjhi Tokri
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| Project Brief: Research and Development of Food basket as a BOP business idea. It was a pilot project to increase farmer’s share in the value chain from existing 20% to at least 60%.Increase livelihood opportunities in the rural areas by compressing the value chain towards rural areas. Establish direct connect between urban customers and rural communities for better perspective sharing in order to improve quality of life at both the ends. |
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Samaahit Immersion
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| Project Brief: Samaahit immersion is a tool and experiential program for corporate to engage, immerse, understand, absorb, analyze, co-create, test and enable implementation of solutions for growth. A new way of creating sustainable solutions and enabling innovations with the local community. Drishtee teams in collaboration with village community organizations continue developing innovations towards implementation in existing programs or as entirely new concepts. |
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TRIFED – Traditional weaver Up skilling
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| Project Brief: Drishtee partnered with TRIFED to upskill the existing network of Handloom workers and also support them with the professional designer to produce the fabrics as per current market need. | ||||
Gharaunda
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| Project Brief: The Gharaunda project aims for an easy scalable model by being attractive for the rural villagers (for its very low cost, fast/methodic construction process, suitability and the broader standard of the “minimum living requirements”) and for the nancing entities (low & controlled budgets, tested housing model). |
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Shruti shakti
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| Project Brief: Shruti Shakti Hearing aids research project is a pilot project with our partner “RION” to test the viability of the Hub and spoke model for “Audiometric clinic and Hearing aid centre” at the Block (Hub) and mobilizers at the village (Spoke). Our mission is to empower the community to hear through sensitizing the public about hearing loss and promoting the importance of prevention as well as provide the platform for treatment. |
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Swavlamban (Block Model)
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Productivity improvement recorded with 31% in Wheat and 14% in soyabean. Farmers adopted new technology for farming like – Seed treatment, Sowing patterns and new variety of seeds |
| Project Brief: Block model is Drishtee’s holistic village development model with integration of 4Cs- Community, Capacity, Capital and Channel. Block model as namely said – address’s the area of operations of one ideal block size covering 42 GPs, 126 Villages and 500 Households in each GP. The aim of this project was doubling the income of the farmers in three years and by changing the cultural farming techniques only if they are ineffective and by including modern scientific techniques in their practice. Over all, the Swavlamban i.e. Self reliance for sustainability and share prosperity of the community is the long term vision of the program. |
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Rebuilding Lives Empowerment “Samaj Shilpi”
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| Project Brief: Lack of awareness on the various centrally or state sponsored schemes especially for people living in rural areas where there are no means to access information, most funds remains unutilized and goes back to Central and State governments. Project “Rebuilding Lives Empowerment “aim to provide access to information with an affordable price. Project focused on rehabilitation and resettlement of people from flood affected areas from Uttarakhand. |
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Cattle Training
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| Project Brief: Building capacity to rural women milk producer in cattle husbandry best practices to enable them to increase their milk yield which will lead enhanced income. Also to establish pashu seva Kendra to enhances access to cattle products and services. |
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Model Village
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| Project Brief: Model Village is a sustainable rural community that is able to generate and maintain the resources necessary to improve its level of well-being and happiness without depleting economic, social and environmental values. The focus of the Model village project in rural India is to build capacity of rural youths and empower entrepreneurs to help develop sustainable micro enterprises that offer livelihood opportunities to villagers, which can help stimulate the rural economy as well as reduce migration to urban centers. | ||||
Vivahaan
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| Project Brief: Project aimed at improving access to information so that vulnerable women and girls are empowered to make informed decisions about their futures, using a central website and information hub giving access to: 1.Local opportunities- for personal development and sustainable livelihoods. 2.Migration opportunities- information on jobs for those wishing to migrate to the cities. 3.Risks and Dangers- the website offers advice on risks pertaining to migration, employment rights, a section for Frequently Asked Questions (FAQ`s) and survivors stories, presented through video diaries and blogs. |
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Bright Smiles Bright Futures Rural Penetration Program
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| Project Brief: Colgate Bright Smiles Bright Futures (BSBF) program is an oral health awareness generation program which was conducted in schools of rural areas for the primary class students. Target group for the program were the government/private schools which can be either primary, primary with secondary or primary with higher secondary category. Target audiences for the program were student between classes 1 – 5 exclusively. | ||||
SMART Village Project
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| Project Brief: Drishtee was awarded a Centennial Grant as a part of IBM`s Centennial year program named “Celebration of service”. The Project Smart Rural Aggregation Platform (SRAP) was designed, developed and piloted as a part of this association with IBM. The project goal was to usher rural transformation and support economic development and social upliftment of population at the bottom of the pyramid through community engagement, capacity building and access to services on developed platform. |
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Micro Credit services
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| Project Brief: Drishtee Foundation started its Micro-Credit services in rural India in April 2007- with an aim to provide credit access to the rural poor and help strengthen the existing rural entrepreneurs. Drishtee Foundation`s Micro-Credit model (for individual lending without collateral) is centered around Drishtee`s Rural Kiosks and local entrepreneurs- identifying promising entrepreneurs in rural areas and providing them small loans (Rs 5,000- 20,000) to expand their small business for livelihood by evaluating their credit worthiness and business ideas. |
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Sakhi Swavlamban
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Year 2017 and ongoing |
197 beneficiary linked with livelihood , 305 beneficiary get traines on various skill sets. |
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Project Brief: Sakhi- Swavlamban focuses on creating community led and managed business ecosystem and self – reliant, sustainable economic and social solutions for marginalized rural women as a response to their need and mechanism to combat their challenge.
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Internet Sathi “A Digital Literacy Campaign to Empower Rural Women in 5 districts of Chhattishgarh ”
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Project Brief: The initiative aim to bridge gender digital divide in rural India by creating and empowering rural women as an agent of change to enhance digital literacy among rural women and community to improve their economic and social well being. The initiative has following specific objectives: * To create rural women as an agents of change to enhance digital literacy among rural women and community |
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Behtar India Campaign
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Guwahati |
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Project Brief: Behtar India Campaign. It is a nationwide campaign which focuses on three main pillars of the initiative – Health, Hygiene and Environment. 1- Provide dengue Insurance cover of Rs. 20,000/- per child |
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Integrated Farm Plan for small and marginal farmers
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| Project Brief: Develop Intereated farm plan of small,and marginal farmers to double their income |
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Developing and strengthening the program of rural entrepreneurs of women shop and manage the research and testing of various technology and process for development of rural to urban market connect for cashless village and MIRI Hub.
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| Project Brief: The project focuses local Product are tested and included in supply chain, Cashless village concept has been test and developed for implementation 100 New women shops and 60 earlier shops will be developed. Women shop POS will be further developed and tested Cashless village and MIRI hud will be developed for growth and sustainability of rural enterprises and rural urban connect for global sustainability . |
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“Swavlamban+ – Livelihood Plus Model”
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Year 2018 |
20 units of low cost Cold Storages build through community participation. |
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Project Brief: The project aim is to restructure and strengthen agriculture in a sustainable manner with an aim to enhance income, livelihood opportunity and food security in villages with 3 Major focus : * Raising agricultural productivity per unit of land; |
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Dindori Swavlamban
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| Project Brief: The project aim to develop community led and managed waste management system and awareness drive to bring community action. And organise preventive healthcare camps with common resource development through construction and beautification in the local area. |
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Don’t Drink and Drive
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Project Brief: -Develop awareness within the Delhi-NCR region about the risks and hazards of Driving in Drunk condition, through a very engaging “Don’t drink & Drive” Campaign (DD&D Campaign). – Enhance the sense of association with the family, friends, citizens and the city so that there is enhancement in responsible behavior and care for others. |
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