Our Impact

Community development is an approach to bring ownership among community so that community them self can respond to their on need. Community development is a holistic approach Drishtee to enhance local livelihood opportunities and access to basic services, with in community . The initiative focuses on building self-relient, sustainable, interdependent community organisation and enable community organisations to desige and develop community led economic and social solutions for the betterment of their villages. The Initiative is based on 2 hypotheses.
First, development interventions which are driven by community organisation has much more success rate in terms of sustainability, sense of ownership and accountability. Secondly, sustained economic intervention of a community or village will lead social and environmental development.


  • Building community rather than encouraging individualistic approach of development.
  • Building locally relevant business ecosystem rather than establishing enterprises
  • Strengthening Self Governance to take charge of development and growth of their village




  • Thematic Area

  • Funding Partner

  • Location

  • Duration

  • Direct beneficiaries



Drishtee Rural Apparel Production (DRAP)


Drishtee Rural Apparel Production (DRAP) is a self-sustainable producer
company and global brand name for authentic handmade fabrics and apparels
catering to mass market. DRAP owned by rural women producers and supported
by textile professionals. DRAP was initiated in 2012, to link skilled
women workforce of Bhagalpur and Munger (Bihar) to mainstream market with
the aim to enhance livelihood at local level. women are establishing their
identity in the community and seeking new horizons of self-reliance while
marking a positive impact on our society.

  • Livelihood

  • Greater Impact Foundation

  • Bihar

  • Year: 2012-present

  • 120 women

An average income of Rs 2000- 4000 has been increased.

women are establishing their identity in the family and community. Also
seeking new horizons of self-reliance while marking a positive impact on
our society.




MadhuKrishi, is a platform that connects marginal women farmers from
Naujheel Block, UP with urban women consumers through fresh & healthy
vegetables delivered directly from the villages to either the home or
office of the consumer. The aim is to provide access to stable markets
through constant demand, higher value for their produce and the
convenience of collecting their vegetables from a designated point in
their village to marginal women farmers and fresh healthy fresh & healthy
vegetables delivery to customer at their doorstep as per their
convenience. This is a win-win business ecosystem which empowers both
rural women through livelihood and urban women through access to health
vegetables for their family.

  • Livelihood


  • Uttar Pradesh

  • Year: 2014-16

  • 30 farmer families and 260 urban families

A average increase of Rs 1000- 1500 in earnings of

Fresh and healthy vegetable delivery to urban consumer at their home,
which reduces burden on working women.

Establish a connect with in urban consumer.


Rural BPO

In 2013, Drishtee Foundation initiated a BPO Center in Mathura, with the
aim to create livelihood opportunities for educated rural youth. This
initiative is for educated rural youth to provide them a substitute income
source at village to reduce migration. A 30 seater rural BPO was setup at
Mathura with three pronged approach of Building capacity of rural youth to
match the quality required, setting up infrastructure that address urban
customer needs seamlessly and convince Corporates to trust the capacity of
rural BPOs for assignments.

  • Livelihood


  • Uttar Pradesh

  • Year: 2015-present

  • 30 village youth

Average earning between Rs 1500- 2000 monthly.

These 30 youth have made a difference have not migrated.


Disha – An Innovative Learning Program

Disha is an endeavor to transform education by imparting indigenous
knowledge & helping children become independent learners with appreciation
& incorporation of local knowledge system. This is to enable the young
students with a deep connect to local trades and entrepreneurship and
empower them for being self-reliant with a respect as well as hands-on
knowledge of local skills, trades and resources. There are many local
opportunities and new innovation ideas that are possible if the new
generation is well educated with a good capacity of Language proficiency,
Mathematical skills, as well as Hand-skills. The program was implemented
with 650 student of Naujheel block in 2 private schools.

  • Education

  • Sumitomo Mitsui Banking Corporation (SMBC)

  • Uttar Pradesh

  • Year:2014-Present

  • 650 students

Habit of exploring thing has been evolved apart from their academics .

Few creative marketable thing has been developed and sold by children.

Parent’s involvement has been increased.


Skilling Rural Youth

Drishtee was involved with Rajasthan Skill and Livelihood Development
Corporation to build capacity of 1500 rural youth from Alwar, Dausa and
Dhaulpur districts.

  • Skilling


  • Rajasthan

  • Year 2014

  • 1500 Youth


Momo Rangoli – Women Retail Shops

Momo Rangoli is a women entrepreneurship initiative to cater the need of
rural women by retail women product store run by a women entrepreneur in
rural area. This initiative is in 3 district of 3 states as Sonipat (Haryana),
Lucknow (Uttar Pradesh) and Madhubani (Bihar ). The Women Shop is not only
a shop but a space for women – where they find health, beauty and
household products and services, with facility of training and
opportunities for other women. Rangoli provides a strong livelihood
opportunity for the women shopkeeper. The overall aim is to build Rangoli
as a model to empower and inspire other women to seek opportunities for
their development and an improved standard of living.

  • Livelihood

  • Ricoh Company Limited

  • Bihar

  • Year: 2011-present

  • 82 women shops and 4000 customers base

An average increase of Rs 750 – 1000 has been noticed.


Korba Swavlamban

Enabling & Supporting Women SHGs to develop sustainable rural livelihoods
through micro-enterprises. The core objectives of the project is

• To co-create the roadmap for 100 SHG (are in different stages of growth)
towards sustainability

• To mobilize the existing SHGs and handhold them to grow

• Capacity Building and Organizational Strengthening for creating
sustainable livelihoods

• Engaging SHGs to set up and develop viable micro enterprises.

Marketing skill has developed within SHGs, sense of Ownership and
accountability within the groups, Risk taking ability, self sufficiency
among the groups, Financial literacy in SHG, Motivation within SHGs.

  • Livelihood

  • Bharat Aluminium Company

  • Chhattisgarh

  • Year: 2016-present

  • More than 1000 women



Research product development and pilot in villages of two districts of
India for addressing the critical barrier in accessing baby care and fem
care product. To address the issues of 4As: Access, Availability,
Affordability and Awareness in case of baby diapers and sanitary napkins
for mothers and girls in the rural and urban marginalized communities. Our
researchers found that the awareness and usage level within the focus
group of class 6-10 was more. While shame and taboo may impact the
majority decisions by women, only 7% of women do not buy pads because of
price and economic constraints. Preference of home-made measures is still
more than diapers. Usage of diapers is limited to couple of days a month,
probably on special occasions.

  • Research

  • BASF

  • Bihar, UP & Assam

  • Year: 2016

  • 456 households


UP -Swavlamban

Research, design and development of a project for sustainable development
of rural communities in the menthol growing regions of Uttar Pradesh.
Clear impact of being a mentha farmer VS not being a mentha farmer on the
socio-economic status as indicated by differences in income and other
socio-economic indicators.

  • Research

  • BASF

  • Uttar Pradesh

  • Year: 2016

  • 18 Villages


Assam Swavlamban

Enhancing farmers income through service based model . Integrated farm
plan for small and marginal farmers. Holistic & Sustainable Development of
the community through – Capacity building of farmers – Farm based
productivity enhancement – Awareness and support for non-farm based
income sources , Micro-enterprise ecosystem strengthening , Community
building and strengthening. The concept of Farmer Field Schools (FFS)
brought them under one umbrella of shared vision where the progressive
farmers were asked to be a part of with a piece of land (~ 1 acre) for
demonstration and thereby helping those farmers who were struggling or who
were not so efficient enough and lacking resources.

  • Livelihood (Agriculture)

  • ITC Limited

  • Assam

  • Year: 2016-17

  • 220 Farmers


Munger Swavlamban

The project aims to develop a sustainable livelihood model for the women
who were earlier associated with ITC’s agarbatti making unit. The project
presently has a capacity to train as well as deploy 50 women across
various levels of skills tailoring. The proposed project conceptualizes
the training and eventual mainstreaming of 50 in tailoring. Eventually, it
is envisaged that this

would be integrated with diverse skill trades (Namely fabric tailoring,
knit tailoring and machine embroidery) in the second phase of the project.
These broaden the horizon of tailoring and add more value to the entire
value chain of production of various kinds of clothes.

  • Livelihood (Apparel)

  • ITC Limited

  • Bihar

  • Year: 2016-17

  • 50 women


Samarth Swavlamban

The project focused on understanding and developing the integration of
Animal Husbandry as supportive livelihood with support linkage of
Channelizing Input and Output resources and Capacity support for better

  • Livelihoods – capacity building

  • Godrej Agrovet Limited

  • Uttar Pradesh, Varanasi

  • Year:2017

  • 65 villages


Sanjhi Tokri

Research and Development of Food basket as a BOP business idea. It was a
pilot project to increase farmer’s share in the value chain from existing
20% to at least 60%.Increase livelihood opportunities in the rural areas
by compressing the value chain towards rural areas.

Establish direct connect between urban customers and rural communities for
better perspective sharing in order to improve quality of life at both the

  • Agriculture

  • Ricoh Company

  • UP

  • Year: 2016

  • 10 rural family with 120 urban family


Samaahit Immersion

Samaahit immersion is a tool and experiential program for corporate to
engage, immerse, understand, absorb, analyze, co-create, test and enable
implementation of solutions for growth. A new way of creating sustainable
solutions and enabling innovations with the local community. Drishtee
teams in collaboration with village community organizations continue
developing innovations towards implementation in existing programs or as
entirely new concepts.

  • Community Engagement

  • Various

  • Naujhil , Nasik , Assam

  • More than 30 individuals across world


TRIFED – Traditional weaver Up skilling

Drishtee partnered with TRIFED to upskill the existing network of Handloom
workers and also support them with the professional designer to produce
the fabrics as per current market need.

  • Apparel skilling


  • Assam

  • Year – 2016

  • 35 traditional weavers



The Gharaunda project aims for an easy scalable model by

being attractive for the rural villagers (for its very low cost,

fast/methodic construction process, suitability and the broader standard
of the “minimum living requirements”) and for the nancing entities (low &
controlled budgets, tested housing model).

  • Eco – friendly housing

  • Global – giving

  • Bihar

  • 2015

  • One model house


Shruti shakti

Shruti Shakti Hearing aids research project is a pilot project with our
partner “RION” to test the viability of the Hub and spoke model for
“Audiometric clinic and Hearing aid centre” at the Block (Hub) and
mobilizers at the village (Spoke). Our mission is to empower the
community to hear through sensitizing the public about hearing loss and
promoting the importance of prevention as well as provide the platform for

  • Health


  • Uttar Pradesh

  • Year: 2015- present

  • 756 community member get benefited


Unnati Fresh

Unnati fresh is an idea to build relationship with urban consumer for
Upliftment of Farmers Economic Condition. The idea is to encourage farmers
to adopt best practices in agriculture and provide healthy food item to
the consumer as urban community is being more health concern.

  • Agriculture

  • Bharat Aluminium Company

  • Chhatisgarh

  • Year: 2016-present


Swavlamban (Block Model)

Block model is Drishtee’s holistic village development model with
integration of 4Cs- Community, Capacity, Capital and Channel. Block model
as namely said – address’s the area of operations of one ideal block size
covering 42 GPs, 126 Villages and 500 Households in each GP. The aim of
this project was doubling the income of the farmers in three years and by
changing the cultural farming techniques only if they are ineffective and
by including modern scientific techniques in their practice. Over all, the
Swavlamban i.e. Self reliance for sustainability and share prosperity of
the community is the long term vision of the program.

  • Agriculture and skilling

  • NSDC

  • Uttar Pradesh, Madhya Pradesh, Bihar

  • 215 farmers


Rebuilding Lives Empowerment

“Samaj Shilpi”

Lack of awareness on the various centrally or state sponsored schemes
especially for people living in rural areas where there are no means to
access information, most funds remains unutilized and goes back to Central
and State governments. Project “Rebuilding Lives Empowerment “aim to
provide access to information with an affordable price. Project focused
on rehabilitation and resettlement of people from flood affected areas
from Uttarakhand.

  • Information communication and technology

  • Give 2 Asia

  • Uttarakhand

  • Year: 2014-present

  • 6000 families


Cattle Training

Building capacity to rural women milk producer in cattle husbandry best
practices to enable them to increase their milk yield which will lead
enhanced income. Also to establish pashu seva Kendra to enhances access
to cattle products and services.

  • Skilling

  • Godrej Agrovet Limited, NSDC

  • Uttar Pradesh

  • Year: 2014-present

  • 5000 milk producers form 122 villages with Increase in milk yield by 10%
    of current productivity


Model Village

Model Village is a sustainable rural community that is able to generate
and maintain the resources necessary to improve its level of well-being
and happiness without depleting economic, social and environmental values.
The focus of the Model village project in rural India is to build capacity
of rural youths and empower entrepreneurs to help develop sustainable
micro enterprises that offer livelihood opportunities to villagers, which
can help stimulate the rural economy as well as reduce migration to urban

  • Livelihood

  • Halloran Philanthropies

  • Uttar Pradesh, Bihar, Assam

  • Year: 2010-11

  • 10 micro enterprises was setup



Project aimed at improving access to information so that vulnerable women
and girls are empowered to make informed decisions about their futures,
using a central website and information hub giving access to:

1.Local opportunities- for personal development and sustainable
livelihoods. 2.Migration opportunities- information on jobs for those
wishing to migrate to the cities. 3.Risks and Dangers- the website offers
advice on risks pertaining to migration, employment rights, a section for
Frequently Asked Questions (FAQ`s) and survivors stories, presented
through video diaries and blogs.

  • Human Trafficking

  • DFID

  • Assam

  • Year: 2011-12

  • 1492 women & girls, 385 men & boys


Bright Smiles Bright Futures Rural Penetration Program

Colgate Bright Smiles Bright Futures (BSBF) program is an oral health
awareness generation program which was conducted in schools of rural areas
for the primary class students. Target group for the program were the
government/private schools which can be either primary, primary with
secondary or primary with higher secondary category. Target audiences for
the program were student between classes 1 – 5 exclusively.

  • Health Awareness

  • Colgate-Palmolive India

  • Assam, Uttar Pradesh , Bihar

  • Year: 2013

  • 42,03,151 students

  • from primary (government/private) schools


SMART Village Project

Drishtee was awarded a Centennial Grant as a part of IBM`s Centennial year
program named “Celebration of service”. The Project Smart Rural
Aggregation Platform (SRAP) was designed, developed and piloted as a part
of this association with IBM. The project goal was to usher rural
transformation and support economic development and social upliftment of
population at the bottom of the pyramid through community engagement,
capacity building and access to services on developed platform.

  • Livelihood

  • IBM

  • Uttar Pradesh

  • Year:2012-13

  • 5 villages in Lucknow


Micro Credit services

Drishtee Foundation started its Micro-Credit services in rural India in
April 2007- with an aim to provide credit access to the rural poor and
help strengthen the existing rural entrepreneurs. Drishtee Foundation`s
Micro-Credit model (for individual lending without collateral) is centered
around Drishtee`s Rural Kiosks and local entrepreneurs- identifying
promising entrepreneurs in rural areas and providing them small loans (Rs
5,000- 20,000) to expand their small business for livelihood by evaluating
their credit worthiness and business ideas.

  • Financial Inclusion

  • Acumen Fund, Maanaveya Holdings Pvt. Ltd

  • Uttar Pradesh & Assam

  • Year: 2010-13

  • 11k loans worth Rs. 12.8 Cr in rural parts of Uttar Pradesh (5 districts)
    and Assam (5 districts)

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